| CASE HISTORIES / Wired Digital/ website Go to: Saladang Thai |
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| Scroll downward to view all of the Netizen, especially its editorial illustrations. | |||||||||||||
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| See animated examples of Netizen's editorial illustrations and animated illustrations
7 Mb Quicktime file. Click only if you have broadband. >>> |
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| Wired Digital website "The Netizen" Design Director: Jonathan Louie |
When Wired launched in the fall of 1994, it was a static site. If you came back to see it a month later, it was basically the same. So why go back again? Its revenue model, advertising, would only be profitable with eyeballs visiting... or revisiting. How to make people come back? Offer daily engaging content. The Web's agenda as Wired saw it was to subvert mainstream media and its elitism. The Netizen aimed to be the voice of the people, a smart opinionated and dissatisfied with politics as usual people. People as independant and defiant as the web itself, whose voices more often than not, had been ghettoized to Opinion pages. No more. | ||||||||||||
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