CASE HISTORIES / Wired Digital/ website

Go to:
Saladang Thai
more Wired
websites

The Netizen

Cocktail

HotWired

Wired Digital

Central Nervous System

HotBot

Packet

Drill in and see one of the channels. Click here to see "POP".
Wired Digital
website

Hot Wired Homepage
front door, 1996

Design Team Wired

When Wired launched in the fall of 1994, it was a static site. If you came back to see it a month later, it was basically the same. So why go back again? Its revenue model, advertising, would only be profitable with eyeballs visiting... or revisiting. How to make people come back? Offer daily engaging content. The Web's agenda as Wired saw it was to subvert mainstream media and its elitism. The Netizen aimed to be the voice of the people, a smart opinionated and dissatisfied with politics as usual people. People as independant and defiant as the web itself, whose voices more often than not, had been ghettoized to Opinion pages. No more.
go to Jonathan Louie Design Homepage
go to identity sectiongo to signage section