Yes, That’s the One
M E M O R Y A I D S trademarks help us choose
Within every class, O N E will call to us and merit our choice. And as creatures of habit and predilection we will come back to that choice to choose it again and again. In fact we grow to identify with that choice’s own charisma, it leaving its mark on us. That’s called branding when an I D E N T I T Y works both ways.